Bottom Line Studio

About Us

Bottom Line Studio is a West Orange County analytics, AI and marketing measurement consultancy serving Winter Garden, Windermere, Horizon West, Ocoee, Dr. Phillips, Gotha, Oakland, MetroWest, Pine Hills, Orlo Vista and greater Orlando. We help growing businesses learn which marketing actually drives revenue, then put AI and automation to work on the answer.

What we do:
• Marketing mix modeling (MMM): measure the true ROI of every channel, from paid search and social to TV, radio, direct mail and events, and shift budget with confidence using incrementality tests and forecasts.
• Omnichannel analytics: connect web, app, CRM, email, call tracking and offline sales into one customer view with attribution you can trust.
• AI consulting and automation: practical AI agents, forecasting, lead scoring and workflow automation that save hours every week.
• Analytics and tracking: GA4, Google Tag Manager and CRM tracking set up so the numbers match.
• Business intelligence: Power BI, Tableau and executive dashboards built on one source of truth.
• Data engineering: reliable pipelines and data warehouses that don't break at 2 a.m.
• GTM and revenue operations: marketing, sales and customer success aligned on shared metrics, plus sales funnel optimization.

Start with our two-week Diagnostic Sprint: we map every revenue-critical touchpoint, rank the leaks by impact and effort, and hand you a 90-day roadmap.

Founded by Ian Kessler, a West Orange analytics, AI and marketing measurement consultant. Chamber members: book a 30-minute consultation at bottomlinestudio.ai.